Why make a real estate 3D animation film?

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3D animation film for real estate development: why is it essential in 2023?

Real estate video has become a must whether you are selling an old apartment or promoting a new complex. For buyers and investors, the 3D real estate animation film has become essential. Dynamic, realistic and above all more entertaining, it is a popular tool in real estate promotion or in an architectural competition. Here are 5 reasons why an animated film is essential in the real estate sector.

The 3D real estate animation film: help your prospects to project themselves

The real estate 3D animation film allows you to project yourself in the future building thanks to sequences of animated images. Thanks to its numerous animated details, it is a "living" presentation of your real estate project.

Conceived from computer-generated images, architect's plans and with a great creative fibre, this film allows to obtain realistic images of a new real estate to be built. Far from being a simple plan, it is a real audiovisual production that allows to explain the assets of your project in a few seconds. It is easy to forget that these are computer-generated images designed and animated by a designer, a modeler and a graphic artist. The experience becomes more immersive and allows you to go from simple spectator to future owner.

The animated film is custom-made and enhances the environment of the new property. The designers can add green gardens or a snowy setting for a complete immersion of future buyers. It is also, for example, to show 3D characters. We can then observe the strolling of the inhabitants of the condominium or the employees who are busy in their offices. This will allow to imagine the history of the district or the community life on the site. Digital creation has no limits to amaze your prospects.

3D real estate film: better explain all the advantages of your real estate project

With only 30 seconds of a 3D animated film, you can explain your construction project. In fact, according to a study, video improves the understanding of a product or service by 74% for your customers. When presenting a real estate development project or an architectural competition, the technical details of real estate programs are numerous.

Demonstrate all your assets in a few seconds: pleasant surroundings, innovative concept, proximity to commercial areas... Depending on your preferences, the camera can focus on scenes inside and outside the building to support the assets of your project. It is a subtle and intelligent way to get your commercial message across.

It will not be necessary to spend a lot of time on technical details, since the interested parties will naturally come to you. The real estate animation film is the best way to show your know-how and communicate your values. It is therefore an incredible time saver for you and your sales team.

3D real estate video: seduce your audience

The real estate 3D animation film is a strong visual communication tool for real estate developers and architects. Videos capture attention more naturally and quickly than a simple image. On social networks, in a conference or in a face-to-face sale, its reputation is well established. Nevertheless, many figures show that 3D real estate videos have become essential to capture the attention of your prospects and arouse their interest.

According to a study, 1 minute of film is more convincing than a long text. Indeed, by showing directly to your prospects or to a jury all the potential of your project, you will have more chances to convince them than with a single technical file. Thanks to high quality animated images, you will surprise your interlocutors. Your project is highlighted and enriched specifically to seduce your audience. Indicate your strong points, get to the point and show the animated images in a few minutes are enough to make a lasting impact.

Real estate animation video: multiply your communication channels

A great promotional tool, the 3D animation film can be accessed through different channels. For your digital strategy, put your presentation film online on your website to generate clicks and traffic. They allow you to show the features and benefits of your real estate projects in a lively way.

Social networks are also a real catalyst for any marketing campaign in many sectors, including real estate. Youtube being the second most used search engine after Google, it is in your interest to use it to reach a wider audience.

Even if digital has become a privileged channel, the real estate 3D animation film keeps its place in your traditional communication. At trade shows and fairs, you can broadcast your real estate achievements or your marketing campaign on giant screens or in your stand. They are also incredible communication media to open or conclude an official presentation of your real estate project, in order to arouse the public's enthusiasm. It is also possible to equip your sales representatives with a tablet with the video clip, in order to present all the assets of your project.

Real estate animation film: adopt storytelling for your communication

Make an impactful storytelling with your real estate animation film. Storytelling is the art of telling a story, which has become an essential part of any communication strategy. The world of real estate is no exception since storytelling gives a soul to your project. Individuals as well as professionals are more and more attentive to this aspect and prefer to invest in projects that arouse emotion in them.

One of the best ways to tell a story is through film. Through an animated film, you will be able to amaze your audience and especially potential buyers.

Animated film is not just about showing illustrations and 3D images on several levels. Above all, it allows for the realization of a real scenario or storyboard to move the audience and invite them to action.

In order to achieve a poignant narrative, you can choose the angles through which you lead those viewing the video. Do you want to start with aerial or satellite views to show the geographical location? Would you prefer to start with a ground view to anchor the viewers directly in reality? It is even possible to place a 3D character in the setting. This character will discover the building complex or the apartment at the same time as the public. 

Opening a door to access the interior of the building, taking a look through one of the balconies, sitting on a bench in the adjacent park or seeing reflections of the sky on the bay window... These small details added by the designers enhance your 3D video, but above all provoke emotion in those who view it.

This 3D tool is therefore a creative tool that can interest and move your prospects, and that can be customized in abundance.

Entrust the production of your 3D animation films to professionals

Indispensable for any real estate project, the real estate 3D animation film is a tool that must seduce by its aestheticism and its realization. By working with competent professionals, you will reach your objectives. Specialists in 3D images, at Vizion Studio, we produce images and perspectives of architecture, but also real estate animation films.

We realize your real estate animation film from A to Z according to the specifications agreed with you. To realize the ideal 3D animation short film, we use your plans or a model and collect all the necessary data through our exchanges.

This allows us to propose a skeleton, a sketch or a storyboard. To bring your ideas to life, our team sublimates all the elements: textures, scenery, color and lighting. Our professional animators add visual effects, camera movements and trajectories so that the visualization creates a maximum effect. We edit the video to make it not only coherent, but also aesthetically pleasing to the eye.

In close collaboration with you, our 3D studio takes into account your needs and your audience to realize the real estate animation video that will seduce them.

Real estate developer or architect, if you want to make a 3D real estate video for your project, ask for a quote now.

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