Marketing real estate programs is no easy task. To capture the interest of potential buyers, developers are relying more and more on virtual tours. These immersive technologies represent an innovation for the real estate sector.
They enhance the user experience while accelerating the sales process. Much more than a simple visualization tool, their role is to enhance the value of the property and set it apart from the competition. Virtual tours offer total immersion, helping customers to make informed decisions.
Virtual tours: immersive representation of the property
A virtual tour is a 360° representation of a property. It can be viewed on a variety of digital media.
Interactive simulation
Unlike traditional images, virtual tours offer visitors an immersive experience. It is obtained byassembling ultra-realisticpanoramic photos . Also known as an interactive visit, a virtual tour lets you visualize an apartment or home in 3D.
With a single click, visitors can perform a number of actions, including :
- Explore an entire room with a 360° tour;
- Move around different rooms in the house: living room, kitchen, bedroom, bathroom... ;
- Going up or downstairs;
- Measure the distance between two points of your choice in certain cases;
- Zoom in and out on an element ;
- View the floor plan of the building complex;
- Look at the details of a room: wall color, interior decorations, furniture layout, materials and finishes.
An exterior virtual tour lets you see what's around the property: garden, parking, security gate, neighborhood, etc.
Remote visit
The main role of virtual tours is to enable as many people as possible to visit a property from a distance. Sitting comfortably at home or at work, potential buyers can take a tour via their computer, smartphone or tablet.
In some cases, the virtual reality headset has the effect of maximizing the immersive experience.
This technological tool represents an innovation in real estate sales. Using it, any real estate professional can track the progress of their customers. So you can expand your customer base internationally.
Virtual visit: accelerating the real estate sales process
The traditional real estate sales process takes a lot of time. The advent of virtual visits has changed all that.
Time-saving
Virtual visits are a huge time-saver for real estate agents and developers. Physical visits are the most time-consuming part of the real estate sales process. The agent must constantly organize visits, travel and prepare the premises.
However, these visits don't always guarantee a purchase. On average, a buyer visits 5 to 7 properties before finding the one that matches his or her preferences.
With a virtual tour, there's no need to travel. All you have to do is make the virtual tour accessible, and only the most interested will request a physical visit.
This allows you to make an initial selection of potential buyers . You can then devote the time saved to other more important tasks, such as mandates and customer relations.
Decision support
Virtual tours also help buyers to project themselves into their future home. The level of realism enables the visitor to understand the depth of the room, the possible layouts and the location of corridors.
This distinguishes it from traditional 2D images, which don't always offer an accurate visualization of the property.
With just a few clicks, visitors can determine whether the home meets their needs. The virtual tour uses a 3D scanning technique to remain faithful to reality.
This gives the potential buyer the impression of actually visiting the property. They know exactly what to expect when they make a physical visit. What's more, virtual visits have a particular aesthetic appeal that captivates their audience.
Cost reduction
Frequent physical visits considerably increase fuel costs. The virtual visit reduces travel expenses.
What's more, it's a cost-effective alternative to traditional real estate marketing, which requires costly materials. Virtual tours easily replace advertising posters and brochures.
Virtual tour: a competitive differentiator
Modern real estate sales rely heavily on digital technologies. Virtual tours are the perfect answer to this need.
Brand image enhancement
Using virtual tours to sell your property and real estate assets is a guarantee of transparency and professionalism. Their role is to enhance your company's brand image.
They are a way of standing out from the competition in today's increasingly competitive real estate sector. Giving your potential buyers the opportunity to visit the property at any time reinforces their confidence in your services.
Multiplying sales
Real estate ads enriched with real estate visits generate more traffic than others. The increased number of clicks helps your website rank higher on search engines.
Not to mention the immersive experience of the interactive tour, which arouses the emotions of the audience.
Excellent visibility ensures a better conversion rate to boost sales. In addition to websites, it's also possible to add virtual tours on social networks like Facebook.
You can also share your links on various platforms like Instagram, X, LinkedIn or YouTube.
Virtual tours: an effective response to customer needs
One of the final benefits of virtual tours is the ability to meet customer expectations for projects under construction.
Customization options
The property developer can propose modifications to match the project to the needs of future buyers. For new homes still under construction, modifications are still possible.
The virtual visit allows you to simulate changes and visualize the result to satisfy the customer. Customers can :
- Change wall color ;
- Removing a partition ;
- Changing a shower into a bathtub, etc.
This planning saves future buyers from having to invest in conversion work at a later date. The ability to visualize modifications makes it easier for them to make the right decision. This makes the virtual visit ideal for VEFA sales.
Additional options
Virtual tours can incorporate additional options to enrich the user experience. For example, you can add :
- Additional information about the housing, such as dimensions ;
- Use of VR headsets: to immerse customers in a spectacular experience;
- Addition of QR Code: a simple scan on the phone for the prospect to access the virtual tour;
- 360° video: no need to click, just view the video to take a tour of the complex;
- Integration of voice-over or background music.
As a real estate professional, it's time to take the plunge and switch to virtual tours.
Let's create a virtual tour for your real estate!
