Today's massive audience reach puts social networks at the heart of marketing strategies. A company's active presence on social platforms is essential if it is to develop a comprehensive, interactive and more human digital strategy.
At the same time, 3D modeling is on the rise to create more immersive and engaging experiences for audiences. Find out all about integrating 3D into social network marketing: benefits, technologies and trends.
Using 3D images on social networks
3D images offer an effect of depth that conventional photos do not. They present your products from every angle, so that web users can better understand every aspect.
That's why more and more brands are integrating 3D renderings into their social network marketing.
This emerging trend is gaining momentum, as 3D images have a reputation for creating a strong visual and emotional impact. They also offer a more interactive and, in some cases, customizable experience, piquing prospects' interest.
So, when promoting new products and concepts, these images engage and convert interested parties into customers.
Using 3D video animations on social networks
3D video animation involves creating and animating objects or characters in a three-dimensional virtual environment using 3D modeling software. These 3D animation videos are an effective way of feeding your social networks.
Staging the process of a renovation or architectural project
For real estate professionals, 3D modeling enables you to stage your work in the form of 3D video animation. 3D animation videos show the realistic process of a renovation or interior design project.
Timelapse content is gaining in popularity on various platforms such as Facebook, Instagram or Pinterest.
These videos from real estate developers or interior designers generally come in a variety of forms:
- Transformation of an existing space such as a kitchen, bathroom, mezzanine or garden with a modern touch and current trends;
- Renovation of a ruined building;
- Interior design and decoration proposals.
3D animation videos can also stage the construction of a real estate project from start to finish. 3D animation videos can also act as virtual guided tours on social networks, attracting greater interest from the target audience.
Bring your presentations to life
3D animation on social networks adds dynamism to your communication.
On the one hand, with storytelling, you can increase the appeal of your projects or products by arousing emotion. This is possible with storytelling, which is the art of selling by telling. In the case of 3D animation, it's a short animated film with one or more characters.
Depending on the storyboard designed, a disruptive element can be introduced before presenting your product or service as THE solution. The use of animation allows you to give free rein to the creativity of your communications teams on all your social network commercials.
On the other hand, 3D animation is a unique opportunity to present a modular or multifunctional product. It's an attractive alternative to the monotony and descriptive tone of traditional social networking presentations.
This option is particularly interesting for promoting modular furniture such as beds that can be converted into sofas, for example.
Reach a target more easily
There are many advantages to publishing 3D video animations for your marketing campaign on social networks. Thanks to the "share" function, your products can be widely distributed on different platforms.
Moreover, 3D animations simplify communication and understanding of complex concepts. This is particularly true in the real estate sector, where videos quickly clarify the issues involved in a construction project.
Your publications containing a 3D video animation can sometimes even go viral if they appeal to your community. It's a powerful way to stand out from the mass of content on social networks.
Using an augmented reality filter on social networks
Augmented reality (AR) is a technology that involves modeling a 3D element in order to superimpose it on a real environment. Virtual reality is an incredible tool for adding dynamism to the content of your social networks.
Platforms for augmented reality
Several social networking platforms offer augmented reality features with filters:
- Snapchat was one of the first platforms to popularize filters. It features the "Brand Profiles" space, a library of content modeled with augmented reality to integrate 3D effects with the smartphone's camera ;
- Instagram with Spark AR allows you to create an AR filter for your brands;
- Pinterest with its augmented reality solutions based on Pinterest Lens.
Superimposing 3D models on reality is proving to be a powerful way of raising brand awareness. By modeling special filters adapted to your community for your social networks, you can boost engagement and brand awareness.
AR-based product testing
Augmented reality filters can also be used to test or experiment with products via social networks.
It's a fun way for Internet users to try out products, and a conversion lever for many brands. Thanks to their smartphones' cameras, users can :
- Try on for Home Decor: like "Try on for Home Decor" on Pinterest, which offers users the opportunity to model furniture or decorations that can be integrated directly into their personal space, allowing them to project themselves before purchasing a property.
- Testing cosmetics : major cosmetics brands are already embracing this trend, for example on Snapchat, lipstick brand Dior offers users the chance to view their products.
- Test clothing and accessories such as helmets, jewelry and eyewear.
Virtual reality for social marketing
Virtual reality is also making inroads on social networks through innovative marketing campaigns. Virtual reality involves creating an immersive environment using 3D modeling techniques. It also enables users to interact in virtual space.
On TikTok, users can create and use immersive content with its new features:
- VR filters can be used to add 3D objects, holograms or backgrounds related to your products and services. These special effects put users in the center of the stage and greatly influence sales;
- 360° video captures of a scene can be used to present locations, products or services in an immersive way. They allow users to explore the entire scene by moving their smartphone. This feature is ideal for content offering virtual tours or visualization of a location or room;
- Compatibilitywith VR headsets such as Oculus Quest, Google Cardboard and Samsung Gear VR optimizes the immersive exploration of content on TikTok, giving the impression of actually being there.
The features recently made available on TikTok are excellent ways of promoting a brand, product or service.
If you want to take your social marketing to new heights, adopt 3D on your social networks. You'll create more immersive and engaging content.
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