Search Engine Optimization (SEO) covers all digital strategies aimed at positioning a site among the top results of search engines.
In the highly competitive world of real estate, real estate agencies and developers are adopting an SEO strategy to attract more Internet users. Discover our guide to optimizing your real estate website's SEO by integrating 3D models.
SEO optimization of your real estate websites
SEO content optimization is one of the fundamentals of natural search engine optimization. It is implemented through a strategy of keywords and relevant, engaging content.
Feed your content with 3D models
The best marketing strategy in the real estate sector is to naturally attract qualified visitors to your website and convert them into customers. This strategy involves producing content that is likely to be of interest to your target clientele.
In addition to text, Google robots are also very fond of videos and interactive content such as 3D renderings. This is why inserting 3D real estate models helps to signal quality content to search engine algorithms.
As most browsers allow you to view 3D models, you can also integrate 360° images, property videos and virtual tours to attract more traffic.
What's more, the use of photo-realistic 3D perspectives gives blog posts added depth. To optimize your3D images, you need to :
- Rename the file with relevant, descriptive keywords that relate to the image;
- Provide the Alt attribute, which is an alternative text that is displayed when the image does not load;
- Provide a title for the image, this is the title attribute with the description and captions around the image;
- Check that your images aren't duplicated, or that they don't appear on several pages of your site.
Generate relevant keywords for real estate layouts
Your real estate website optimization strategy must be built around relevant keywords. Use keywords related to 3D real estate modeling in your content and titles, such as 3D modeling, real estate design, plans, virtual tours, textures, rendering, etc.
When choosing keywords, it's best to call on an SEO expert who can draw up a complete list. Since algorithms look for quality content, not "keyword stuffing", it's best to integrate these keywords into your site in a natural, contextualized way.
Integrate a call to action
The call to action CTA is a key element in real estate SEO strategy. With quality content and relevant keywords, you'll get more traffic to your site. Now it's time to convert your visitors into customers or buyers.
In the middle or at the end of your sales pages or articles, insert clear, motivating CTAs to encourage them to discover your offers and become a customer.
Technical SEO optimization of your real estate website
The quality of the user experience is important to achieve a good position in search results. Speed, mobile compatibility and site architecture are all taken into account.
As part of the optimization of your real estate SEO strategy, 3D models can slow down load times due to their large size. To minimize any inconvenience to the web user, you can optimize your 3D renderings. This involves :
- Reduce the file size of the 3D model by deleting unnecessary data;
- Simplify the geometry of your model and opt for simple meshes;
- Reducing texture resolution ;
- Choose a file format supported by most browsers (OBJ, GBL, STL...).
Other parameters must also be taken into account when optimizing the technical aspect of your site, such as the simplicity of your interface for intuitive navigation.
The structure of your HTML code must be free of errors. The presence of a sitemap enables you to provide search engines with detailed information on the various files on your site.
Optimizing your local real estate SEO
Another real estate SEO strategy is to improve the visibility of your real estate agency website in local search results. It's based on geographical proximity, geolocation and local searches by Internet users looking for real estate.
Gain ground in searches
Local searches are queries that mention a specific geographical area. These queries are considered more likely to attract customers who are ready to take action, which is why it's important to position yourself on cities or regions.
To do this, you need to include geographical keywords in the content of your site, or include information about your location in the descriptions of your 3D models.
At the same time, geolocation eliminates the need to specify the geographical area during searches. Thanks to geolocation, search engines can directly propose content adapted to the user's geographic zone.
With content rich in geographical keywords, your site can be among the suggestions for proximity.
Fill out your Google Business Form wisely
Creating and optimizing your Google Business listing is a crucial step in your real estate SEO strategy. It's your digital shop window, and serves as a visibility lever to attract more local visitors to your site.
It's essential to include precise information, such as the name of your establishment, your address, your contacts, the service you offer, opening hours and your field of activity, so that your site appears in searches.
Choosing the right category allows your site to be correctly ranked in search engine optimization. For a real estate agency, for example, you could choose the "Local Store" category to indicate your location.
Netlinking optimization for real estate search engine optimization
Real estate netlinking is an important SEO strategy that enables your site to rank higher on search engines. It involves setting up a network of links on your own real estate site and establishing links with other websites.
Optimize inbound links
Backlinks are hypertext links originating from an external website and pointing to your real estate site. For a good real estate SEO strategy, multiply the number of backlinks pointing to the visualization of 3D models on your site.
Perceived as trust marks by search engines, they multiply the chances of visitors coming across your real estate site. For optimum results, you need to :
- Use relevant anchor texts, i.e. the clickable text of a hyperlink to access your content. Link anchors should be clear, varied and non-repetitive to avoid over-optimization;
- Check for broken links;
- Choose a good referral site or domain (real estate directories, real estate forums, real estate blogs and news sites, partner sites...).
Optimize internal links on your 3D models
When it comes to referencing your real estate site, search engines also analyze the layout of your site's internal links. An internal link is a hypertext link that points to another page on your site.
Interactive 3D models are a great way of taking this real estate SEO strategy to the next level. Indeed, mock-ups often contain clickable buttons leading to additional information.
By integrating internal links, visitors are directed to other pages on the site, for example, to explore virtual tours and maps, or to read a sales page.
For other internal links, follow the SEO recommendations:
- Structure pages by theme and create links between pages of the same theme to facilitate user navigation;
- Use relevant keywords and descriptive, user-friendly text for clickable link text;
- Regularly update your page content and integrate new links to reflect changes in site structure.
Real estate mock-ups and real estate SEO go particularly well together. 3D content has a positive impact on SEO thanks to its qualitative contribution to website content.
For any real estate site, enhance the quality of your content by adopting real estate models and other 3D renderings. Contact 3D modeling experts who can create optimized renderings for your site.
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