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3 uses for 3D models in real estate development

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Used in the real estate industry, 3D models are not limited to simply visualizing a building. A genuine communication tool, this three-dimensional virtual representation can be used at different stages of your program, from project design to marketing.

Discover three ways you can use 3D models to optimize your real estate development activities.

1/ Realistic and aesthetic presentation of your real estate projects with an orbital 3D model

A 3D model is a three-dimensional graphic representation of a real estate project. Unlike the 2D model, this digital mock-up offers a realistic visualization of the real estate complex. In fact, the 3D virtual model can be used to present details of the property, such as :

  • Building volume and dimensions;
  • Architectural style ;
  • Colors ;
  • Textures ;
  • The surrounding landscape.

Thanks to an orbital 3D model, it's possible to take a complete tour of the building complex. Use this immersive technology to present your real estate program to the professionals involved, such as architects, designers and project managers, enabling them to anticipate any problems on site before construction begins. However, 3D models are not just for real estate professionals: you can also use them to showcase your property to prospective customers and buyers.

2/ Customer relationship management with an interactive 3D model

The major advantage of the interactive 3D model over other 3D tools is its ability to be connected to a CRM. In the marketing phase, your team needs to be able to answer all questions from prospective buyers, while managing other aspects of the sale, such as closing contracts.

Save time and make your work easier by connecting your 3D model to a CRM. Such a model contains all the essential information on available lots, including the type (T2, T3, T4...), living area, floor and orientation of the lot. This enables you to obtain information on lots likely to be of interest to potential buyers who interact with your 3D model. This use of virtual models ensures :

  • Improved data management: lot availability and prices, schedules, customer and prospect address book updates, etc. ;
  • Tracking sales activities: financial details, transactions and sales contracts are recorded in the CRM ;
  • Automated communications: send personalized emails, notifications or offers to prospects based on their specific needs.

3/ Real estate communication and marketing with a 3D model

High-resolution 3D models attract more attention than conventional images. This makes them an indispensable marketing tool for any real estate developer. By integrating them into your communication media (websites, social networks), you enable your potential buyers to visualize the project from the comfort of their own homes. Customizable, you can add a virtual tour option to plunge your visitors completely into the heart of the real estate complex. In addition to arousing emotion, the 3D digital model is a real decision-making tool to boost your sales.

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