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360° virtual tour: 5 advantages for buyers and developers

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Offering a 360° virtual tour has become a real must in the real estate sector. This innovation opens up numerous opportunities for developers to reinvent themselves and stand out from their competitors. In this article, discover the advantages of adopting the 360 virtual tour in your marketing strategies.

A more attractive visit

At a time when buyers' attention is in constant demand, the 360° virtual tour offers an effective way of capturing their interest. Since it can be accessed via a wide range of channels, including showcase sites, real estate ad sites and social networks, it attracts an ever-growing audience. Thanks to its striking realism, the virtual visit offers a very precise visualization of the interior of a property. As a result, it attracts the attention of demanding buyers, who are looking for a more advanced visual experience than photographic images.

Total immersion in a 360° virtual tour

The 360° virtual tour offers an immersive adventure in an apartment or show house. It allows your prospects to plunge effortlessly into the heart of the property. They can easily move around each room: kitchen, living room, bedrooms and bathrooms. The use of light and visual effects guarantees striking realism and a real sense of presence.

Much more than just a static photograph, it allows you to visit every nook and cranny of the property, thanks to its freedom of movement. The 360° view lets your prospects look from floor to ceiling, left to right, in just a few clicks. This ease of use offers a unique experience for your customers.

An optimized customer experience with 360° virtual tours

With an interactive virtual tour, you can offer your buyers a higher level of autonomy. They can visit the property at their leisure, at their own pace. Unlike traditional visits, time is not limited, as this tool is accessible 24 hours a day. They can move around and visit each room at their leisure, without leaving their home, offering additional comfort.

This optimized customer experience also benefits people living abroad or far from the area in which they are located, wishing to buy a property. That's why, according to a 2020 study by Harris Interactive, a third of buyers are currently prepared to make their real estate purchases solely online. In this way, the virtual visit improves the property sales process.

Accelerate the purchasing process with 360° virtual tours

The use of a 360° virtual tour can considerably speed up the process of buying a new property. It answers many of the questions and doubts that buyers may have. 

This interactive tool provides all the relevant information, such as living area, number of rooms and materials used. The accessibility of this information gives them all the decision-making keys they need to make a reservation in complete confidence. Your sales teams will see their working time reduced, allowing them to concentrate on qualified prospects who are ready to buy. All that's left for them to do is close the sale with peace of mind.

Enhanced brand image thanks to virtual tours

Integrating a virtual tour into your marketing strategy helps you stand out in the real estate market. Many real estate players have yet to take the plunge when it comes to digitizing their activities. Yet the interactive visit is not only a useful tool for buyers, but also a marker of competitive advantage. In addition to offering an exceptional customer experience, it is a guarantee of seriousness and professionalism.

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