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Orbital model: why use it in real estate marketing?

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3D orbital models: what role do they play in real estate development?

Digital innovations continue to revolutionize the world of real estate. Today, using simple plans and photos is no longer enough to guarantee the success of a new development.

Investors and buyers are looking for proof of the seriousness of real estate developers, and want easy access to relevant information. The 3D model is therefore proving to be an invaluable tool for property developers and architects alike, enabling them to better sell their real estate projects. In this article, we explain the benefits of 3D orbital models for your real estate projects.

3D model: a concrete and aesthetic projection of your future building

The 3D model is a three-dimensional representation of your building project that is both more concrete and more aesthetically pleasing. It's a digital tool that lets you visualize the interior or exterior of the building to be constructed from every angle.

With 3D, your potential buyers can observe details that a simple 2D plan would not allow. While a 2D representation offers a simple flat view of a house or apartment, 3D allows you to visualize the building's volumes and the distribution of space. Indeed, only a three-dimensional visualization offers the possibility of appreciating the relief, curves and shadow effects of the future building.

3D is therefore more concrete and easier to understand for the average person. In addition to being more tangible for the general public, 3D rendering offers an unparalleled aesthetic advantage.

A three-dimensional digital model takes into account the width, length and depth of the property. But above all, it incorporates colors, textures and even a view of the parking lot for maximum realism. These details, far from being trivial, are far more pleasant and seductive than a simple photo. Indeed, the immersive, aesthetic appeal of 3D plays a formidable role in the excitement your residential or commercial project will generate. 

In fact, with the development of the online real estate market, more and more French people are becoming familiar with 3D models and tools. Potential buyers more naturally expect to view 3D renderings, as they are more aesthetically pleasing and, above all, easier for them to access.

3D models: an indispensable tool for professionals

The 3D model is a three-dimensional virtual prototype of interest to prospective customers and building professionals alike. More than just an aesthetic asset, this model allows you to discover the final rendering of the building to be constructed or renovated. This digital prototype will enable your builders to discover the effects of materials, the rendering of coatings and the harmony between colors and materials.

With this visualization, architects and project managers can anticipate potential problems on the construction site before starting construction. Professionals can also check the consistency of the construction beforehand. Indeed, the use of this digital mock-up helps prevent construction errors that can delay the completion date or increase the final cost of your real estate program.

A 3D model is therefore a key decision-making tool for all construction work. Allowing work to be anticipated, checked and then corrected, 3D models greatly facilitate project completion and save time for the team. But their role goes far beyond this purely technical aspect, as they are an effective marketing tool for the sales launch.

3D model: an essential key for marketing and communication

3D has become the best way to sell a residential or commercial real estate project. To convince buyers or investors, or even the jury of anarchitectural competition, 3D models are indispensable.

To understand your construction project, a simple visualization is enough since it is not necessary to invest time to study it closely. In digital format, you just have to broadcast your model on a touch screen, put it on your website or in a tablet for your prospects to access it. This 3D tool will generate many more leads, essential for the success of your new program.

Thanks to 3D visualization , your future homebuyers get a concrete, aesthetic preview of the building. All they have to do to see the details is click on the digital model. Interested customers can then view the building from all angles, since a 3D orbital model can be read at 360°. Thanks to a cut-out orbital model, they can also view all floors, the basement, the first floor right up to the roof, and zoom in and out on more specific areas: a window, a balcony or the roof. In short, a 3D plan is an effective way of stimulating the attention and keeping the interest of a potential buyer or investor.

This visualization provokes emotion and excitement thanks to its realistic aspect. Currently, the 3D model is an essential commercial argument to sell in vefa or present a new development. Thanks to the numerous possibilities offered by the orbital model, it will even facilitate the marketing of each residence or apartment.

3D model with CRM: an effective marketing tool

Once your project is unveiled to the general public or to your targets, you reach the marketing phase. As a developer, you must answer all the questions of future buyers. To facilitate the task of your sales representatives and to conclude your contracts more quickly, the model contains all the essential information on the available lots. Whether it is the living area, the floor, the type (T2, T3, T4...) or the orientation of the lot. It is also possible to know the availability of the lot in real time thanks to the connection to your stock.

Each specific lot contains all the data likely to be of interest to your prospects. You can even access additional details such as a 2D floor plan of the lot, a virtual tour or a 3D floor plan of a few rooms. With this synthesized business information, you' ll make it easier for investors to take action.

In addition, to facilitate communication between your marketing and sales teams, you can benefit from the 3D model linked to the CRM. Your orbital model will then be used as a support to collect information on your prospects. Thanks to this data, your sales people will be able to improve their sales strategies to gain in efficiency.

Discover our services in 3D orbital model dedicated to real estate development

Whether you want to create residential or commercial buildings, Vizion Studio offers to create your high-end 3D models. Whatever the project, our team studies it and helps you conceptualize it.

We make 3D orbital models, which will not fail to seduce your customers and prospects. These are high-end tools that will allow your customers to view your real estate project from all angles. By zooming in or out, your customers will already be able to project themselves and imagine themselves in their new home. Indeed, thanks to an immersive design, 3D tools will help you to convince more easily. Entrust the realization of your digital models to our talented and passionate graphic designers.

If you wish to benefit from the best 3D solutions for your current or future projects, contact us now for a personalized quote.

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