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Virtual tours: 5 benefits for real estate developers in 2023

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Since their explosion starting with the COVID 19 pandemic, virtual tours have made their mark on the real estate market and the cultural scene. Today, this immersive tool is being used more and more, particularly by real estate developers, to clearly show what the future lot will look like and add value to the project. An incredible projection element, every professional should arm themselves with this technology.

We explain why virtual tours are a must in 2023.

Virtual visit: a realistic immersion tool in a real estate complex

Virtual tours for property developers are a must-have technology in 2023. When you're offering off-plan properties and housing that hasn't yet been built, it's impossible to offer your prospects a real visit. The 360° virtual tour is the simplest and most effective way to immerse your future buyers in your real estate program. Immersive virtual tours are both rich in information and accessible via different media, thanks to their compatibility with different search engines: tablets, phones, computers. They are often compatible with VR glasses and headsets.

Thanks to its 360° panoramic view, this tool offers complete immersion in your future creations. Your prospects can move seamlessly through each room, looking from all sides. Living rooms, dining rooms and bedrooms are all just a few clicks away. The visual information contained in your virtual tours will provide your prospects with a maximum number of decision-making keys.

Whatever the type of customer you're targeting, this tool greatly enhances understanding of your projects. Thanks to their technical skills and knowledge of real estate marketing, virtual tour designers can tailor their creations to your needs. To provide you with key data, you can request virtual tours for each room or apartment. T1, T2, T3... or even an R+1 or R+2 to show the potential of each type of lot you offer.

Access our immersive high definition virtual tours to seduce your buyers. Discover our range of 3D tools.

Customizable virtual tour: a tool to showcase your real estate projects

In addition to giving your prospects a better idea of your property, virtual tours enhance the value of your ideas thanks to their exceptional rendering. Created using computer-generatedimages, they come as close as possible to your future property. As one of the must-have technologies of the year, the 3D virtual tour is the perfect way to showcase your current or future construction project.

Whether you're working on a commercial or residential development, you'll be able to fully customize your virtual tours. They are the perfect complement to the 3D perspectives created to show the exterior façades and panoramas of the future complex.

Virtual tours have proven to be a powerful tool for inspiring visitors. Thanks to complete immersion, you can imagine the possible decorations in each lot, bringing you as close as possible to the expectations of your target market. From classic to extravagant, you'll get the look you want. What's more, our designers will create your interiors according to your plans or ideas, so as to stay true to your expectations.

The furnishings and decorations are made according to your choices in order to adjust to the expectations of your target market. Thanks to high-resolution virtual tours, it will be possible to see the textures and colors of the walls as closely as possible. Creating your virtual tour will allow you to restore all the richness of your ideas and to show it through different communication channels.

Read also: Orbital model: why use it in real estate marketing?

An effective real estate communication tool

Virtual tours have become an effective communication tool for real estate agents and developers. In addition to offering total immersion in your real estate complexes, virtual tours have established themselves as a new communication tool in the digital age.

With 90% of Internet users starting their real estate searches on the Internet, every real estate professional should concentrate his efforts online. Indeed, for your Web communication, this tool brings many unsuspected assets.

As Google's algorithms are more and more fond of creative content like virtual tours, their use improves your natural referencing and your appearance on search engines. This is already the case for museums and historical monuments. You will get more clicks and more customers.

Moreover, integrating an immersive visit to your website improves your bounce rate, meaning that visitors will stay longer. Indeed, textual information and images don't retain visitors as long. The use of the 360° tour therefore improves the interest for your offers, and more widely for your brand.

Still for your Web communication, virtual tours also improve your backlinks or links that lead to your site. Again, this allows you to improve your notoriety on search engines.

To optimize your digital communication, use the virtual tours leading to your real estate program:

  •         Integrate them into your website;
  •         Share the URL link on your social networks;
  •         Invite your visitors to share the link of the virtual tour with potentially interested people;
  •         Use a QR Code to scan at a trade show.

It is therefore an investment with significant benefits. The use of virtual tours offers you a significant gain of visibility online, and also reduces your expenses in traditional communication.

Virtual tour of real estate: a guarantee of seriousness and professionalism

Virtual tours are crucial information tools for all your prospects. Whether you work in B2B or B2C, it's a key element of your professionalism. In this age of digitalization, your customers expect you to provide them with faster access to as much information as possible. The virtual visit helps you meet this growing demand, while offering a unique, interactive experience to your future buyers.

By opting for a high-resolution real estate virtual tour, in addition to gaining a modern image, you'll more easily gain the trust of your prospects. For real estate professionals, the use of technology is essential for positioning yourself in your market.

A lever for marketing your lots

Virtual tours greatly facilitate the marketing of your lots thanks to their realism, interactivity and data. According to a study conducted in France, 74% of people appreciate the accessibility of this system at any time. Your prospects can access it at any time and without constraints.

Moreover, the virtual visit facilitates the process of selling your lots. Especially in real estate development where information is numerous and disparate, the virtual tour allows you to synthesize a maximum of information on a single medium. Enriched virtual tours even facilitate the integration of clickable buttons to access additional data: zoom, neighborhood mapping, additional audio and textual information, housing plan, etc.

Finally, your sales representatives will be able to receive more qualified calls and enjoy unexpected time savings. Moreover, according to the same study, 40% of the people questioned indicate that the use of virtual visits considerably shortens their decision time. Indeed, the immersive visit allows them to check if the property is in adequacy with their own expectations, which reassures them on their choices.

While 3D perspectives are increasingly used, virtual reality and virtual tours are not yet fully democratized tools. This is a major factor of differentiation.

It is therefore an effective way to save time and enhance your brand image. In the age of digitalization, you need to present yourself with the right technology to offer a unique experience to your visitors and convert them into customers.

Vizion Studio creates high-definition virtual tours for any real estate project. Choose one of our 3D real estate tools packages to boost your sales.

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