3D visualisation
3D visualisation covers methods that turn geometric data and a brief into understandable still images, animations or interactive experiences.
A chain of decisions
Modelling, materials, light, camera, context and post-production all shape the outcome. The right format follows the question: understand massing, select an atmosphere, explore a space or compare options.
Dated sources, a register of confirmed and indicative elements, and interim approvals make production traceable. Resolution, aspect ratio, screen, print and language should be set before final delivery.
Value and limits
Visualisation supports communication and decisions but remains a representation. It cannot correct incorrect source data and does not certify feasibility, compliance or building performance.
Practical questions
Which format should be chosen?
A still for an immediate message, film for a narrative, a 3D plan for layout and an interactive experience for exploration.
How is fidelity controlled?
Compare each stage with approved drawings and references, record departures and obtain approval from project owners.
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