Real estate marketing
Marketing a new development means convincing buyers to commit to a home they cannot visit yet. Visual materials play a central role at every stage: launch, website, listings, sales office, social media and sales meetings.
This section gathers our real estate marketing advice for developers and their marketing teams: which visuals to produce and when, how to combine them, how to distribute them, and how to build them into an off-plan pre-sales strategy. The goal: help buyers picture themselves in the project and speed up reservations.
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Articles about Real estate marketing
How to Create a Sales Brochure for an Off-Plan Development
Brief, flatplan, 3D visuals, reviews, print proof: an 8-step method and a milestone-based schedule to create the sales brochure of a new development.
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VEFA Off-Plan Sales in France: Definition, Stages and Key Parties
VEFA explained: France's off-plan sale, its legal framework, sale stages, payment schedule and the role of each party, for property developers.
Read articleOff-plan real estate marketing: stages, stakeholders and tools to sell before construction
Off-plan real estate marketing: sales stages, stakeholders, pre-sales targets, sales materials and KPIs to sell a new development before it is built.
Read article3D Rendering Cost: How Architectural Visualisation Is Priced
What drives 3D rendering cost? A clear B2B guide to architectural visualisation pricing factors, quoting and briefing for value, with no guesswork.
Read articleReal-Estate 3D Marketing: A Visual Toolkit for Developers
A developer's guide to real estate 3D marketing: every CGI asset, what each one sells, and how to combine property marketing visuals across the funnel.
Read articleProperty CGI: How 3D Renders Help Sell Off-Plan Homes
Property CGI lets developers sell off-plan homes before they're built. How pre-construction 3D rendering wins buyers, funds launches and reduces sales risk.
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