Architectural 3D visualisation
A photorealistic 3D rendering shows a development as it will be, long before construction starts. It is often the first image a buyer sees, on a brochure, a site hoarding or an online listing. Its quality shapes how the whole project is perceived: light, materials, atmosphere, views and the credibility of the landscaping.
In this section, we share our method for ordering and delivering effective real estate 3D renderings: which documents to gather, how to choose viewpoints, interior versus exterior shots, review cycles, delivery formats, and uses for off-plan sales as well as architecture competitions. These articles are written for developers, architects and marketing teams who need images that sell.
See also our 3D rendering service.
Articles about Architectural 3D visualisation
3D architectural rendering: exteriors, aerial views and site integration
What a 3D architectural rendering is, how exterior and aerial views differ, how to show a project in its site, and which files to send to the studio.
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Architectural 3D Rendering: From Planning Permission to Sales
From the PC6 insertion document to sales visuals: how architectural 3D rendering supports a development, and what developers should check along the way.
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3D Rendering Software: What Developers Should Know Before Ordering
Rendering software computes the image but does not model the project or guarantee accuracy. What developers should know and provide before ordering.
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What Is CGI in Real Estate? Definition and Uses
A clear definition of CGI, the formats used in real estate, the production steps and its uses phase by phase, from planning permission to handover.
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VEFA Descriptive Notice and 3D Renderings: Aligning the Materials Shown
Summary technical note, descriptive notice, 3D renderings: how to match the materials shown in visuals to the specifications of a French off-plan sale.
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Interior 3D Rendering for Property Marketing
Interior 3D rendering for off-plan property sales: formats, the production process, ROI tracking, and how to choose the right rendering studio.
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How to Review and Approve 3D Renderings: A Checklist
A review method for developers and architects: checking reference documents, architecture, framing and deliverables before releasing a 3D rendering.
Read article3D Floor Plans vs. 3D Renderings: Which One Converts Buyers?
3D floor plan vs 3D rendering: which converts buyers? A clear, even-handed comparison for developers and marketers selling property off-plan.
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